The Journal
Perspectives.
We write to clarify our own thinking. Notes on product strategy, systems architecture, and the reality of building software that lasts.
Systems
Design Systems are Operational, Not Visual
If your team ignores documentation, you don’t have a system—you have stickers.
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Article
UX
Strategy
The User Doesn't Care About Your Org Chart
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Article
Delivery
The MVP is a Promise, Not a Product
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Article
Engineering
Documentation is a Love Letter to the Future
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Article
Process
Why We Don't Do "Handoffs"
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Article
Engineering
Accessibility is Architecture, Not a Feature
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Article
UX
Principles
The Myth of the “Intuitive Interface”
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Article
Thinking applied to your context.
We're always open to discussing these ideas—even if we aren't working together yet.
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