B2B SaaS / Fintech

Automating the bridge between "Deal Won" and "Invoice Paid."

The client, a collective of creative agencies, found themselves losing revenue not because of a lack of work, but because of poor administration. Their sales process (CRM) was disconnected from their finance process (Invoicing).

Contracts were signed but invoices weren't sent on time. Retainers were expiring without renewal alerts. The manual effort required to reconcile spreadsheets with bank feeds was costing the founders 10+ hours a week.

Project Manifest

Role
Strategy + UX + Engineering
Scope
End-to-End Platform Build
Timeline
5 Months (Deployment)
Tech Stack
React / Next.js
Node.js Billing Engine
Stripe Connect
PostgreSQL
Abstract visualization of the automated billing architecture
01

The Constraints

  • Billing Complexity

    Support for hybrid models (Retainer + Hourly Overage) which standard tools couldn't handle.

  • Dunning Logic

    Needed an automated but polite way to chase late payments without ruining client relationships.

  • Data Security

    Handling sensitive financial data required bank-grade encryption and access controls.

02

The Approach

Unified Data Model

We abolished the distinction between a "Lead" and a "Client." Instead, we built a lifecycle model where a signed contract automatically triggered the creation of the billing schedule, removing the manual data entry step entirely.

Automated Billing Logic

We engineered a custom state machine to handle recurring billing. It automatically calculates pro-rata adjustments, generates PDF invoices, and emails them on specific dates.

Cashflow Dashboard

Instead of a standard list of invoices, we designed the dashboard around "Cashflow Forecast." It visualizes incoming revenue vs. outstanding debts instantly.

Smart Compliance

We integrated a tax-calculation engine that automatically applies the correct VAT/GST based on the client's location, solving a major compliance headache.

03

The Outcome

15 Days

Reduction in average unpaid invoice lag time.

100%

Accuracy in automated tax compliance across 4 jurisdictions.

10 Hrs

Saved per week per founder on manual administration.

0%

Eliminated churn caused by missed renewal follow-ups.

"Cash flow is an experience problem, not just a finance problem. Making it visible makes it manageable."